Startup PR: How to Get Press to Notice You

Managing a tech publication means having to read hundreds of email pitches every week from startups and the PR folks who represent them. Throughout my career I've read more than 50,000 email pitches come through my inbox (plus avoided the many thousands more) and have learned to pick out the newsworthy from the not-so-newsworthy. While you may think that your email pitch looks great, the journalist you're pitching to likely thinks otherwise. Whether you're a startup founder or manage PR for a startup or other tech company, let me help you distill the right email pitch.

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