Hey, I'm Ronald!

And, this is my website. When I'm not busy pretending to read back-issues of The Economist from 2010 (or looking at issues from 2016 pile up on my desk) and rewatching episodes of The IT Crowd or Doctor Whothen I'm probably eating fried chicken or attempting to be a pasta chef. I wake up at 5 AM and rock climb regularly. All of my roommates are French (and I love them). I read a lot of books and read a lot more Internet content. Aside from being a freelance writer and editor, I help organizations with their content strategy and also advise startups on how to write the perfect email pitch for the press. Let's talk. 


A Brief Background

I went to the University of Virginia and double-majored in philosophy and government, i.e. I know how to read and I write well (most of the time). Most recently, I worked as a journalist at Tech.Co for nearly four years, where I eventually found myself leading the editorial division as managing editor during the company's rebranding phase. Prior to that, I worked at Americans for Informed Democracy - now AMP Global Youth - where I focused on building out its overall digital and content strategy (also during a major rebranding phase). Additionally, I've held a humor writing (you read that correctly) position at Groupon, a web analyst position at TIG Global (acquired by Oracle), and a marketing position at Kaiser Permanente

At both Tech.Co and AMP Global Youth, I spent a majority of my time thinking about distributed content (looking into why we share what we share and why we engage with various content) and how to target the right audiences through those various content distribution channels. Additionally, I spent a lot of my time working on branded content campaigns - brainstorming ideas for content optimized for view count/engagement, as well as producing some of that content. 


My Personal Guideline to Living

I'm constantly trying to improve myself; this is how I try to live my life (as best as I can). 

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